The regeneration of Shard End Crescent is on a roll following the opening of a new Greggs bakery shop.

The shop, which occupies a prime position in the newly redeveloped area of East Birmingham, has created seven jobs for local people as part of Greggs’ growth plans that will secure over 600 new opportunities in the UK in the coming years.

Shop manager Jackie Martin said: “We’re very proud to be the first to open at Shard End Crescent. The team and I are passionate about freshly-baked food and we look forward to offering many more local customers the very best -right on their doorstep.”

Andrew Browne, Director of property specialists Stoford Retail, which has been at the forefront of the regeneration of Shard End, said: “Greggs is one of the country’s most successful retailers. I am sure that the company’s decision to open here will be a major factor in encouraging other leading names to bring their business to this vibrant suburb.”

Shop Manager Jackie Martin celebrates the opening of the new Greggs bakery shop in Shard End Crescent with Ian George, Area Sales Manager for Greggs Central Division and Andrew Browne Director of Stoford Retail.

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