Bespoke, relaxing music is set to boost recovery rates for cats and dogs at the newly opened White Cross Vets in Tividale in the Black Country.
Specially selected for different species the music will be played in separate dog and cat wards to create a calming atmosphere and help soothe and relax pets before and after operations.
Tim Harrison, Managing Director of the family-run veterinary group said the concept was widely used in North America and had been endorsed by leading animal behaviourists.
“We were made aware of the benefits at a recent veterinary conference in Orlando and believe we are the first vets in Britain to have put this into practice.” he added.
The new practice is a £250,000 investment by the long-established Yorkshire based veterinary group. It has been developed on a prominent corner in Regent Road by Midland’s property specialists Stoford Retail which has led a major regeneration of the site, also developing a Co-operative store.
Andy Browne, Stoford Retail Development Manager said: “I am sure the many local pet owners will really appreciate having such a superb facility right on their doorstep. It will be a very positive addition to the centre.”
The practice will be run by experienced local vet Bonnie Leibowitch and a team of experienced veterinary nurses.
Bonnie said: “We have been caring for pets for over 75 years and we are delighted that Tividale will be our third practice in the West Midland and our 12th in the UK. We not only care for our clients and their pets but for the community in which we operate, working with local animal charities, schools and groups to educate people about pet care.”
A special vaccination offer is available to mark the opening and pet goodie bags will be given to the first 25 cats and 25 dogs to visit the practice.
Bonnie adds: “It’s essential that dogs, cats and rabbits are vaccinated every year and to celebrate our new clinic we will be offering vaccinations for just £10 – normally vets can charge up to £40 for these – and even if a pet’s vaccination isn’t due yet clients can register for the offer now and take advantage of it later in the year.”